PR
Riyadh: Saudia, the national flag carrier of Saudi Arabia, has been announced as the Official Premium Partner of Riyadh Season 2025–2026, marking the airline’s sixth consecutive year of partnership with one of the world’s largest entertainment events.
The new three-year agreement — the first of its kind to span multiple Riyadh Season editions — underscores Saudia’s long-term commitment to Saudi Vision 2030, which aims to position the Kingdom as a leading global destination for tourism, culture, and entertainment.
“We are proud to play a role in one of the world’s leading entertainment seasons,” said Khaled Tash, Chief Marketing Officer of Saudia Group. “This partnership represents a milestone in building long-term strategic relationships that advance the ambitions of both parties. It also reflects Saudia’s commitment to connecting visitors from across the globe to the heart of the Kingdom, in alignment with Saudi Vision 2030.”
Following a record-breaking 2024 edition, Riyadh Season 2025–2026 promises to be even bigger and more dynamic. Running from October 10, 2025, to March 2026, the event will feature 11 immersive zones and over 7,000 events, including two new attractions — Beast Land and Blvd Flowers.
For Pakistani travelers, the partnership opens exciting opportunities to experience Saudi Arabia’s entertainment and hospitality landscape. Saudia will enhance connectivity with direct flights from Karachi, Lahore, Islamabad, and Multan, providing easy access for families, tourists, and sports fans eager to explore Riyadh’s attractions.
Major highlights of Riyadh Season 2025–2026 include two global sporting events expected to draw massive international attention:
- The Six Kings Slam, a tennis showdown featuring Novak Djokovic, Carlos Alcaraz, Jannik Sinner, Alexander Zverev, Stefanos Tsitsipas, and Taylor Fritz.
- The Ring IV: Night of the Champions, a high-profile boxing event featuring British stars Anthony Yarde and Sam Noakes, among others.
By fostering greater air connectivity and promoting cultural exchange, Saudia continues to strengthen the Pakistan–Saudi Arabia relationship, offering travelers new ways to experience the Kingdom’s growing tourism and entertainment sectors.
