Ride to Donate and Har Ride, Aik Nayi
Kahani campaigns earn top honors
highlighting inDrive’s commitment
Business Reporter
Karachi: inDrive, the global mobility and urban services platform, has bagged two prestigious accolades at the Dragons of Pakistan Awards, securing a Gold Award in the Marketing Excellence category for its Ride to Donate campaign and a Bronze Award for influencer marketing for its Har Ride, Aik Nayi Kahani initiative. With this win, inDrive has qualified for the Dragons of Asia Awards, where it will compete against leading campaigns from across the region.
The Ride to Donate campaign was a groundbreaking social initiative aimed at empowering youth through sports by upgrading school facilities in Karachi, Islamabad, and Lahore. For every ride booked, a portion of the fare was donated to improve students’ opportunities for growth, learning, and teamwork.
Meanwhile, Har Ride, Aik Nayi Kahani brought together 40 content creators and reached more than 27 million people nationwide. The influencer-driven campaign told real-life stories of ambition, resilience, connection, and personal freedom, reinforcing the message that every ride has a deeper meaning.
Awais Saeed, Country Head of inDrive Pakistan, expressed pride in the achievement, stating:
“Winning two awards at Dragons of Pakistan shows that the work we’re putting in is reaching people and making a real impact. Both campaigns were built around our values of fighting injustice with fairness and transparency. This win is for our team, our partners, and every driver and passenger who’s part of inDrive Pakistan.”
The campaigns were executed in collaboration with ATNR Creative Marketing Agency, whose innovative approach helped bring the concepts to life.
Launched in 2023, Dragons of Pakistan is part of the larger Dragons of Asia framework, recognizing marketing excellence across categories such as Digital, Integrated Marketing, Small Budget, and Cause & Sustainability. Winners at the national level automatically qualify for regional recognition.
inDrive’s broader mission is to create economic opportunities and empower individuals through fair and transparent pricing, offering drivers a low-cost entry point and the freedom to earn on their own terms—whether as a full-time career or supplemental income.
