Staff Reporter
Karachi: In a landmark collaboration to strengthen tourism ties between Pakistan and Saudi Arabia, Bukhari Travel & Tourism Services and the Saudi Tourism Authority jointly hosted a high-profile roadshow at the Marriott Hotel Karachi. The event brought together key figures from the travel and tourism industry, airlines, corporate sector, media, and other stakeholders, highlighting Saudi Arabia’s growing potential as a premier global destination.
The roadshow showcased Saudi Arabia’s diverse tourism portfolio, including cultural heritage, destination weddings, spiritual journeys, leisure attractions, corporate incentive travel, study tours, exhibitions, sports tourism, family holidays, Red Sea adventures, and the ambitious Vision 2030 tourism initiatives.
Chairman of Bukhari Group of Companies, Mr. Muhammad Rafiq Khan, lauded the partnership and expressed confidence that the collaboration would create new opportunities for bilateral tourism, cultural exchange, and business growth.
On behalf of Saudi Tourism Authority, Ms. Sofia Al-Khawar, Country Manager, emphasized the Kingdom’s commitment to delivering world-class travel experiences and underlined the strategic importance of the Pakistani market. “We are thrilled to work closely with Bukhari Travel & Tourism Services to bring more awareness and accessibility to Saudi Arabia’s diverse offerings,” she noted.
The event concluded with networking sessions, interactive discussions, and presentations, leaving a strong impression on attendees and further solidifying tourism collaboration between the two nations.
