DUBAI, October 6, 2026: Consul General of Pakistan in Dubai Hussain Muhammad inaugurated the Pakistan Pavilion at the 30th edition of Beautyworld Middle East 2026 on Tuesday.
The exhibition is being held from October 6 to 8 at the Dubai World Trade Centre, bringing together companies from across the global beauty and personal care industry.
Hussain Muhammad was accompanied by Ali Zeb Khan, Trade and Investment Counsellor, and Muhammad Haroon Chaudhry, Counsellor.
The Trade Development Authority of Pakistan (TDAP) facilitated the participation of Pakistani exhibitors. It coordinated with the Commercial Section of the Consulate General of Pakistan in Dubai.
Four Pakistani exhibitors are participating under the TDAP umbrella. They are showcasing beauty instruments, skincare and haircare products, cosmetics and other personal care items.
Speaking at the pavilion, Hussain Muhammad highlighted Pakistan’s growing capabilities in the beauty and personal care sector.
He said Pakistani companies have opportunities to expand exports in beauty instruments, skincare, haircare and cosmetics.
“The UAE is an important market for Pakistani exporters and a strategic gateway to the wider region,” he said.
“Beautyworld Middle East provides our companies an excellent platform to showcase quality Pakistani products, build business linkages and explore new markets,” he added.
The consul general appreciated the participating companies for promoting Pakistani exports. He also encouraged them to make full use of opportunities in the UAE’s growing beauty and cosmetics market.
Ali Zeb Khan said the UAE’s expanding beauty and cosmetics industry offers opportunities for Pakistani manufacturers and exporters.
He described the UAE as an important destination market and a global business hub. He also noted a rising trend in Pakistani exports of beauty and personal care products to the UAE.
Global Beauty Industry Gathers in Dubai
Beautyworld Middle East 2026 has brought together more than 1,400 exhibitors from 70 countries.
The exhibition features products and innovations across several segments. These include fragrances, cosmetics, skincare, haircare, beauty technology, machinery and packaging.
The event also covers perfumery, personal care and hygiene products.
The Pakistan Pavilion provides participating companies with an opportunity to connect with international buyers, explore partnerships and expand their presence in regional markets.
