Staff Reporter
Lahore: Global mobility and urban services platform inDrive has announced a pledge to distribute 15,000 helmets across Pakistan, reinforcing its commitment to road safety and responsible mobility.
The pledge was formalized in collaboration with the City Traffic Police Lahore, marking a public–private partnership aimed at addressing the country’s low helmet usage and rising road accidents involving motorbike riders.
“By equipping drivers with helmets, we aim to reduce risks, encourage responsible riding habits, and help ensure that every journey ends safely,” said Awais Saeed, Country Head, inDrive Pakistan. “Our partnership with Lahore Traffic Police demonstrates how public and private stakeholders can work together to protect the people who keep our cities moving.”
Dr. Fahad Ahmad, SSP City Traffic Police, welcomed the initiative, describing it as a reflection of a shared vision to safeguard commuters. “We appreciate inDrive’s proactive approach and continued investment in road safety, and we’re pleased to support initiatives that benefit workers and promote safer working environments across Punjab,” he said.
The announcement comes at a time when Pakistan faces mounting road safety challenges, particularly among motorbike riders who form the backbone of the gig economy. Rising accident rates, low awareness, and minimal protective gear use continue to put drivers at risk.
inDrive has previously rolled out a range of safety-focused measures, including real-time ride sharing, SOS alerts, training programmes, and financial empowerment initiatives. The new helmet distribution programme builds on this strategy, underscoring the company’s push to embed safety at every level of its operations.
The initiative, officials said, sets a benchmark for industry-wide collaboration and demonstrates that sustainable road safety requires collective responsibility and long-term commitment.
