Pakistan Showcases Beauty Industry Potential at Beautyworld Middle East 2025

Business Reporter

Dubai: The Consul General of Pakistan in Dubai, Hussain Muhammad, inaugurated the Pakistan Pavilion at the 29th edition of Beautyworld Middle East 2025, held at the Dubai World Trade Centre on Monday.

The event, one of the world’s most influential trade fairs for the beauty and wellness industry, features over 2,400 exhibitors from across the globe. Sixteen Pakistani companies, participating under the umbrella of the Trade Development Authority of Pakistan (TDAP), are showcasing their products in key categories such as beauty instruments, cosmetics, skincare, packaging, and perfumery.

Also present at the inauguration were Ali Zeb Khan, Trade and Investment Counsellor; Fawad Ali Khan, Deputy Consul General; and Shabbir Merchant, Chairman of the Pakistan Business Council, Dubai.

Commending the exhibitors, the Consul General praised their efforts to promote Pakistan’s exports through quality and innovation, noting that Pakistani beauty instruments have earned a strong international reputation for precision and craftsmanship.

“UAE offers an excellent platform for Pakistani businesses to showcase their products and explore new markets across the Middle East and beyond,” he said. “Such global exhibitions play a vital role in strengthening Pakistan’s trade footprint and diversifying its exports.”

Trade Counsellor Ali Zeb Khan highlighted that the Commercial Section of the Consulate General provided full facilitation and logistical support to Pakistani exhibitors during the preparations and throughout the exhibition.

The Pakistan Pavilion drew strong interest from international buyers and visitors, reflecting the country’s growing potential in the global beauty and wellness industry.