Cesar Gastelum, a Mexican TikTok influencer with nearly 600,000 followers, died after gunmen attacked him during a livestream outside a fast-food restaurant on Tuesday.
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According to Reuters, Gastelum was streaming with friends when two men on a motorcycle approached them. Moments later, one of the suspects opened fire and fatally wounded the influencer.
Video from the livestream appears to show the attacker shooting Gastelum before fleeing the scene.
Police Begin Investigation
A security official in Sinaloa confirmed Gastelum’s death.
Meanwhile, authorities launched a large-scale operation to trace and arrest the suspects.
Investigators are collecting evidence and reviewing video footage from the area.
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The attack occurred in Culiacán, where rival organised crime groups continue to fight for control.
As a result, security concerns remain high across the city.
Another Influencer Killing
Gastelum’s death has drawn comparisons with the 2025 killing of beauty influencer Valeria Márquez.
She died during a TikTok livestream at the salon where she worked in Zapopan, Jalisco.
Prosecutors investigated her killing under Mexico’s femicide laws.
Later, authorities arrested Ramon Angel Alvarez Ayala, also known as “El R-1,” in Jalisco.
Officials identified him as the leader of a criminal cell linked to the Jalisco New Generation Cartel (CJNG).
Authorities also accused him of ordering Márquez’s killing and financing the November 2025 murder of Uruapan Mayor Carlos Manzo.
