Bank Alfalah & MagnifiScience Centre Launch Interactive “Money Matters” Exhibition

Gamified exhibits turn budgeting, saving

and investing into play, fostering financial

literacy among young Pakistanis

Staff Reporter

Karachi: Bank Alfalah has joined hands with The Dawood Foundation’s MagnifiScience Centre (MSC) to launch Pakistan’s first interactive Money Matters Exhibition, designed to equip young Pakistanis with essential money management skills.

Located on the second floor of MSC’s Mathematics section, the exhibition transforms personal finance into a hands-on learning experience. Visitors, especially children and teenagers, can explore budgeting, saving, spending, and investing through engaging activities, including an arcade-style ATM, a walk-through history of money from barter to bitcoin, and interactive games that simplify complex financial concepts.

“Our goal is to make financial literacy second nature for the next generation,” said Atif Bajwa, President and CEO of Bank Alfalah. “Through this partnership, we’re empowering young minds with the knowledge and confidence to make smarter financial decisions in a rapidly evolving world.”

Sabrina Dawood, Vice Chair of The Dawood Foundation, highlighted the exhibition’s role in inspiring critical thinking about money management. “The Money Matters Exhibition offers visitors of all ages — especially the youth — an engaging introduction to financial literacy. It reflects Bank Alfalah’s commitment to building financially aware and responsible communities.”

The initiative supports the State Bank of Pakistan’s financial inclusion goals and aligns with the United Nations Sustainable Development Goals (SDGs), notably SDG 4 (Quality Education) and SDG 17 (Partnerships for the Goals). It also underscores Bank Alfalah’s commitment to Sustainable Corporate Social Responsibility, focusing on education, financial and digital inclusion, and community empowerment.

The exhibition is open to the public as a permanent feature of MSC’s educational offerings.