TDAP to Showcase Pakistan at Beautyworld Middle East 2025

The largest fair for beauty, wellness products

fragrances, and accessories will take place at the

Dubai World Trade Center from October 27 to 29

Business Reporter

Islamabad: The Trade Development Authority of Pakistan (TDAP) is set to participate in Beautyworld Middle East 2025, the largest international fair for beauty, wellness products, fragrances, and beauty accessories in the Middle East. The event will take place at the Dubai World Trade Center from October 27 to 29, 2025.

Beautyworld Middle East is a leading platform in one of the world’s fastest-growing beauty markets. For over 20 years, it has connected trade visitors with top global brands and products. The 28th edition in 2024 featured more than 1,966 exhibitors and attracted around 71,439 trade buyers worldwide. Key visiting countries included Saudi Arabia, Iran, India, Pakistan, Kuwait, Iraq, Egypt, and Oman. Notably, 35 Pakistani exhibitors showcased their products at the event.

The fair covers a wide range of products, including Cosmetics & Skin Care, Personal Care & Hygiene, Natural & Organic products, Hair, Nail & Salon Supplies, Machinery, Packaging, Raw Materials & Contract Manufacturing, as well as Fragrance Compounds and Finished Fragrances.

In 2024, 16 Pakistani companies participated through TDAP. For the 2025 event, TDAP is offering subsidized 9 sqm constructed booths at PKR 1,150,000.

The last date to apply through TDAP is June 13, 2025. Interested participants can apply online via the TDAP website: https://tdap.gov.pk/mis/