Changan’s Electric-First Brand, DEEPAL
Experience The L07 Sports Sedan
And The S07 SUV With Advanced Features
Staff Reporter
Karachi: Master Changan Motors Limited (MCML), a joint venture between Master Group of Industries and Changan International, has officially launched Changan’s electric-first brand, DEEPAL, at Dolmen Mall Clifton, Karachi. From now until August 25th, customers can experience and test drive the new DEEPAL models firsthand.
Unveiling of DEEPAL Models: L07 and S07
MCML introduced two models under the DEEPAL brand: the L07, a pure electric sports luxury sedan, and the S07, a pure electric premium SUV. Both vehicles deliver an impressive 250 HP and 320 Nm of instant torque, accelerating from 0 to 100 km/hr in just 5.9 seconds. Equipped with a 66.8 kWh Ternary Lithium battery from CATL, the L07 offers a range of up to 540 km, while the S07 provides a range of up to 485 km. Designed in Italy at Changan’s R&D center, these models have already won the prestigious German RedDot design award in 2023 for their futuristic and head-turning aesthetics.
Competitive Pricing and Added Value
MCML announced an introductory price for DEEPAL that is competitive with traditional gasoline engines, including both internal combustion engines (ICE) and hybrids. As an added incentive, customers will receive a complementary 7kW fast home charger with every car, which can fully charge the vehicle in 5 to 8 hours.
The Significance of DEEPAL and Its Global Collaboration
The name DEEPAL signifies “Deep Friendship” (Pal), highlighting the joint partnership between three global giants: Changan, Huawei, and CATL. Changan, one of China’s largest and oldest automobile brands, developed the EV-first EPA-01 platform. Huawei contributes with its advanced Harmony OS intelligent software, utilizing the Snapdragon 8155 processor, while CATL, the world’s leading battery manufacturer, provides the Ternary Lithium battery with 99% SOC accuracy, virtually eliminating range anxiety.
Economic Benefits of Electric Vehicles in Pakistan
With 41% of Pakistan’s energy mix based on non-fossil fuel sources, and the country’s oil import bill reaching USD 15.16 billion, it makes economic sense to support the mass adoption of Electric Vehicles (EVs). EVs charged through home-installed solar systems can significantly reduce the fuel import burden, thereby improving Pakistan’s economic condition.
Addressing Challenges for Mass EV Adoption
Despite the presence of over 2,000 EVs in Pakistan, mass adoption has yet to take off. Danial Malik, sharing the company’s vision, identified four key challenges: introducing the right EV product at the right price, ensuring efficient batteries for long driving ranges, establishing a nationwide after-sales support network, and expanding charging infrastructure across 17 cities.
As an innovator in the automotive space, Master Changan addresses these challenges. By introducing DEEPAL at a price competitive with older gasoline and hybrid models, they tackle the first challenge. The second challenge is met with the best-in-class range of up to 540 km, allowing trips from Lahore to Islamabad on a single charge. To overcome the third challenge, MCML offers an industry-leading warranty of 8 years or 240,000 km and has equipped 23 Changan dealerships in 17 cities for after-sales support. The fourth and largest challenge will be addressed by expanding Pakistan’s charging network from 5 cities to 17 cities, with 23 new charging points.
Future Plans for Locally Assembled EVs
Master Changan Motors is committed to driving the mass adoption of EVs in Pakistan. The company plans to introduce 3 to 4 new locally assembled EV models within the next two years. By leading the way in Pakistan’s automotive industry, Master Changan Motors aims to bring innovative solutions that benefit both the environment and the economy.
