Hammad Aziz
Karachi: In a major boost to Pakistan’s esports ecosystem, Jazz’s flagship gaming platform GameNow has announced a landmark partnership with Garena Free Fire for the Free Fire World Series – Pakistan Qualifiers 2025, one of the world’s most prestigious esports tournaments.
With over 40 million active gamers, Pakistan is emerging as one of the fastest-growing gaming markets in the region. At the forefront of this surge is Garena Free Fire, the country’s most popular mobile game, where millions of players compete daily for recognition and rewards.
Through this collaboration, Jazz aims to provide Pakistani gamers with a global stage to showcase their skills, while solidifying GameNow as a comprehensive gaming hub — offering exclusive data bundles, vouchers, tournament access, subscriptions, and live streaming under one platform.
Speaking at the launch, Arsalan Qamar, Head of Gaming at Jazz, said:
“At Jazz, we see gaming and esports as more than entertainment — they are drivers of culture, community, and digital innovation in Pakistan. Through our partnership with Garena Free Fire World Series 2025, we are giving youth the opportunity to compete globally. With exclusive Free Fire bundles and GameNow’s all-in-one platform, gaming has never been more accessible.”
Industry experts say the partnership marks a turning point for Pakistan’s esports culture, transforming it from a niche pastime into a professional, tech-driven arena.
With GameNow, Jazz continues to invest in the future of digital entertainment, empowering the next generation of gamers to rise from local competitors to global contenders, and strengthening Pakistan’s presence on the international esports map.
