Infinix Launches HOT 60 Series Initiative to Support Flood Relief in Pakistan

Correspondent

Lahore: Infinix has announced a humanitarian initiative to support communities devastated by the recent floods in Pakistan. Staying true to its philosophy of Asli Wala Bhai—the belief that true brotherhood is proven in times of adversity—the company will donate PKR 1,000 from every purchase of the HOT 60 Series towards flood relief and recovery efforts.

The recent floods have displaced thousands of families, destroyed homes, and disrupted lives across the province. Infinix’s initiative is aimed not only at providing immediate relief but also at helping affected communities rebuild with dignity and resilience.

“Natural calamities are unpredictable and often leave communities facing unimaginable challenges,” said Simon Feng, CEO Infinix Pakistan. “In such moments, we believe it is our responsibility to stand with our brothers and sisters. Through the HOT 60 Series initiative, we hope to ease their struggle and help them move forward with strength.”

The HOT 60 Series has already gained nationwide recognition for its durability, performance, and innovative features. With this initiative, each purchase will directly contribute to relief efforts, allowing customers to play an active role in supporting flood-affected families.

This campaign reflects Infinix’s broader commitment to being more than just a technology brand. By combining innovation with compassion, the company continues to strengthen its bond with the people of Pakistan—living up to its promise of being an asli wala bhai in every sense.