The campaign distinguished itself in Pakistan’s
mobility sector by humanizing daily commutes
and highlighting the real-life stories
Staff Reporter
Karachi: Global ride-hailing and urban services platform inDrive secured the Best Influencer Campaign Award at the prestigious Pakistan Digital Awards 2025 for its impactful campaign, “Har Ride, Aik Nayi Kahani” (Every Ride is a New Story).
The campaign distinguished itself in Pakistan’s mobility sector by humanizing daily commutes and highlighting the real-life stories behind each ride. By shifting the narrative from transactional services to emotional experiences, inDrive successfully connected with millions of users across digital platforms.
Celebrating Real Stories Through Ride-Hailing
Launched as a large-scale influencer initiative, Har Ride, Aik Nayi Kahani featured 40 content creators, reaching more than 27 million people nationwide. The campaign told powerful stories of ambition, resilience, connection, and personal freedom, reinforcing the message that every ride has meaning.
The campaign’s hashtag #HarRideNayiKahani quickly went viral, igniting a broader conversation about the human element of commuting and strengthening inDrive’s brand as a purpose-driven service.
A Unique Model Built on Transparency and Choice
inDrive operates with a pioneering “Set Your Fare, Choose Your Driver” model that empowers users and drivers to negotiate fares directly. This peer-to-peer approach promotes transparency, affordability, and mutual respect, setting inDrive apart in Pakistan’s competitive ride-hailing landscape.
Speaking on the win, Awais Saeed, Country Head for inDrive Pakistan, said:
“This award celebrates the everyday people who make inDrive what it is. Behind every ride is a real story. With this campaign, we gave those stories a voice. We remain committed to using technology to create fair and inclusive opportunities for all.”
inDrive’s Rapid Growth in Pakistan and Beyond
Since entering Pakistan in 2021, inDrive has expanded to over 20 cities across the country. Beyond ride-hailing, it offers a suite of urban services including courier delivery, freight transport, intercity travel, and B2B logistics solutions.
Globally, inDrive continues its upward trajectory, ranking as the second-most downloaded ride-hailing app in the world for the third year in a row. It also ranks fifth in the global travel app category, demonstrating its rising influence in the mobility tech space.
