By Ali Khan
Islamabad: Ride-hailing platform inDrive has partnered with Pakistan Sweet Home to launch a community campaign that puts children’s artwork on vehicles in the capital, while also opening new channels for passengers to donate to the country’s largest orphanage.
Children turn cars into canvases
Dozens of drawings created by children at Pakistan Sweet Home are now displayed on inDrive cars plying Islamabad’s roads. The artworks were selected through an in-house competition, where children expressed themes such as Freedom and Justice, Rides of the Future, and Super Hero Driver.
For many commuters, the colorful designs have transformed routine rides into moving exhibitions.
Donations through the app
As part of the initiative, passengers can donate directly to Pakistan Sweet Home. inDrive has also introduced a pilot feature that allows loyalty points to be converted into donations via its mobile app. The feature is being tested with half of the company’s customer base in Pakistan.
“InDrive believes technology should serve people, not just markets,” said Awais Saeed, the company’s Country Head. “This campaign gives children a voice and reminds passengers that every ride can help build hope.”
Pakistan Sweet Home’s journey
Pakistan Sweet Home cares for nearly 10,000 children across five centers in the country. Patron-in-Chief Zamurrad Khan, who founded the orphanage during the 2009 Swat operation, recalled how the idea was born:
“I saw children left alone in terrible conditions. I couldn’t walk away. That moment convinced me to start Pakistan Sweet Home,” he said. “Our children are resilient, but they need opportunities. Partnerships like this show them they matter.”
Beyond ride-hailing
The campaign is part of inDrive’s broader social arm, inVision, which supports local communities in countries where the company operates. Alongside its ride-hailing business, inDrive has funded education, arts, and youth empowerment projects in several markets.
A call for public support
Organisers hope the campaign will not only bring visibility to orphaned children’s creativity but also encourage passengers to contribute.
“Each drawing tells a story of imagination and resilience,” Khan added. “With public support, we can turn those stories into futures.”
