foodpanda and Brainchild Communications Forge Strategic Partnership to Transform Retail Media in Pakistan

Business Reporter

Karachi: foodpanda, Pakistan’s leading food and grocery delivery platform, and Brainchild Communications Pakistan, a top media planning and communications company, have announced a strategic partnership to revolutionize the retail media landscape through data-driven, personalized campaigns.

Driving Retail Media Innovation

The collaboration brings together foodpanda’s unmatched scale, reach, and retail media solutions with Brainchild’s expertise in media planning, insights, and execution, creating powerful opportunities for CPG and non-CPG brands, telcos, and other industries. Together, the partners aim to reshape how brands connect with consumers by delivering insight-led, growth-focused campaigns.

Leaders Speak on the Partnership

Muntaqa Peracha, CEO of foodpanda, hailed the partnership as a game-changer for Pakistan’s retail media ecosystem:

“By combining foodpanda’s extensive user data with Brainchild’s strategic expertise, we are creating a collaborative, structured, and growth-driven platform that will redefine brand-consumer engagement.”

Farhan Khan, CEO of Brainchild Pakistan, emphasized the breakthrough in instant commerce advertising:

“This isn’t just faster delivery, it’s faster conversion. By syncing ads with inventory, we’re turning ‘I need it now’ moments into ‘I bought it now’ results.”

Shaping the Future of Q-Commerce

The partnership marks a milestone in retail media and Q-commerce advertising in Pakistan, enabling brands to deliver market-ready solutions with unmatched agility while providing consumers with greater value through personalized, data-driven experiences.