ISLAMABAD, September 8, 2026: Next-generation Audiovisual Technology took centre stage in Islamabad as ITC, a global provider of audiovisual and lighting solutions, joined hands with Pakistan’s Mansha Brothers to host an exclusive product showcase and networking event.
The event brought together media representatives, technology professionals, industry stakeholders and corporate decision-makers to examine emerging audiovisual and professional lighting solutions and their potential applications across Pakistan.
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Chief guests at the event included Engr. Khadim Hussain Bhatti, Registrar of the Pakistan Engineering Council (PEC); Muhammad Salman Zafar, Member of the Social Media Protection and Regulatory Authority; Muhammad Abbas Lone, CEO of Mansha Brothers; and Muhammad Zahid Lone, Director of Mansha Brothers.
ITC presented a wide range of its latest audiovisual, display and professional lighting products through live demonstrations. Participants were able to examine the technologies firsthand and gain insights into how modern AV systems can transform events, corporate environments and enterprise spaces.
Industry discussions also focused on emerging trends in Pakistan’s rapidly developing audiovisual sector. Experts highlighted the growing role of advanced display, sound and lighting technologies in creating more immersive, efficient and technologically sophisticated environments.
The showcase also served as a networking platform, enabling technology professionals, businesses and industry representatives to exchange ideas and explore potential partnerships and commercial opportunities.
The companies said the successful event reflected their shared commitment to bringing innovative and world-class technology solutions to Pakistan. They also emphasised the importance of strengthening the country’s audiovisual and professional lighting ecosystem as demand for advanced technology continues to grow.
The event concluded with continued emphasis on innovation, collaboration and the adoption of modern technology solutions across Pakistan’s corporate, commercial and events sectors.
