KARACHI: The EBM Pakistan Influencer Awards 2026 successfully concluded their inaugural edition on November 7 at Expo Centre Karachi, announcing winners across more than 30 categories and establishing a new platform to recognise Pakistan’s digital creators.
Presented by ARY Digital Network as Presenting Partner, the ceremony was hosted by HSY, Rabab Hashim, Dino Ali and Faiza Saleem. Winners were selected through a combination of performance data, expert jury evaluations and public voting, recognising creators for their influence, contributions and impact beyond conventional measures of digital popularity.
Manchester United Rescue 4-4 Draw Against Aston Villa With Two Late Goals
The ceremony brought together nominees, members of the Advisory Board, Creator and Executive Juries, and prominent stakeholders from Pakistan’s digital and media industries.
Awards were presented in Creator of the Year and Emerging Creator of the Year categories for Instagram, TikTok and YouTube, alongside honours spanning lifestyle, fashion, food, comedy, entertainment, technology, business and careers, gaming and social impact.
EBM and ARY Highlight Importance of Creator Recognition
Shahzain Munir, Executive Director of English Biscuit Manufacturers (Pvt.) Ltd. (EBM), title partner of the awards, said Pakistan had considerable creative talent and that content creators were increasingly influencing communication, engagement and brand relationships.
He said EBM’s partnership reflected its commitment to recognising and supporting talent contributing to the country’s creative economy. Munir added that the awards celebrated Pakistani creators while encouraging emerging talent to pursue creative ambitions.
Salman Iqbal, Chief Executive Officer of ARY Group and Presenting Partner of the awards, said creators and mainstream media now shared audiences and deserved recognition meeting international standards of credibility.
He said ARY Digital Network was proud to present the inaugural Pakistan Influencer Awards and bring a platform built on data, expert evaluation and public participation to audiences nationwide.
Iqbal described the initiative as an important step towards giving Pakistani creators the recognition they had earned.
Platform Aims to Strengthen Pakistan’s Creator Economy
Talha Aslam, Chief Curator of the Pakistan Influencer Awards, said the inaugural edition represented the beginning of a broader ambition to establish an annual platform with meaningful standards for recognising Pakistan’s creator economy.
He said organisers intended to strengthen the evaluation framework, data and governance while creating greater opportunities for the digital ecosystem to grow.
Aslam described the initiative as a long-term commitment to recognising and advancing the work of Pakistani creators.
Leading Brands Support Inaugural Edition
The awards received support from Pepsi, L’Oréal Pakistan, Dalda, Tapal Danedar, Sooper, Piper’s Gold, TriFit, inDrive, Inovi Telecom and Startup Pakistan, alongside ARY Digital Network as Presenting Partner and ARY Plus.
Trio Salon handled hair and makeup for the evening. Organisers expressed gratitude to all partners for supporting the inaugural ceremony.
The EBM Pakistan Influencer Awards 2026 took place as Pakistan’s creator economy continued to gain prominence, with digital creators increasingly shaping public discourse, consumer behaviour, entertainment and cultural conversations.
Through performance data, industry expertise and audience participation, the awards aim to promote structured recognition of creative talent and contribute to the continued development of Pakistan’s creator economy.
