Pakistan inaugurated its national pavilion at ISM Middle East 2026 at the Dubai World Trade Centre, highlighting the country’s growing capabilities in confectionery, bakery and snack manufacturing.
H.E. Hussain Muhammad, Consul General of Pakistan in Dubai, inaugurated the Pakistan Pavilion at Zabeel Hall, where the exhibition runs from November 3 to 5, 2026.
He was accompanied by Counsellors Ali Zeb Khan, Haroon Chaudhry and Muhammad Saleh.
Eight Pakistani companies are participating in the exhibition, with four operating under the umbrella of the Trade Development Authority of Pakistan (TDAP) and four exhibiting independently.
The exhibitors are showcasing a diverse range of products, including biscuits, cakes, chocolates, candies, chips, snacks and other confectionery, bakery and frozen food items.
Pakistan Highlights Confectionery and Snack Industry Potential
Speaking at the inauguration, Consul General Hussain Muhammad said Pakistan’s participation reflected the country’s expanding capabilities in the confectionery and snack industry.
“The presence of Pakistani companies at this international platform highlights the quality, diversity and competitiveness of our products,” he said.
He added that the exhibition offered an opportunity to strengthen trade relations with the UAE, the wider Middle East and other international markets while creating new avenues for Pakistani exporters.
The Consul General emphasised the importance of international exhibitions in promoting Pakistan’s products, expanding commercial relationships and increasing the visibility of Pakistani manufacturers in overseas markets.
TDAP Highlights Export and Investment Opportunities
Trade and Investment Counsellor Ali Zeb Khan highlighted the exhibition’s importance in connecting Pakistani companies with international buyers and industry professionals.
He said ISM Middle East provided exhibitors with opportunities to explore export markets, develop business partnerships and strengthen their international commercial presence.
The exhibition brings together producers, buyers and industry representatives from across the confectionery and snack sectors, creating a platform for business networking and commercial cooperation.
Pakistan’s participation aims to promote locally manufactured products, improve export visibility and support the expansion of Pakistani food businesses into international markets.
The Pakistan Pavilion at ISM Middle East 2026 reflects the country’s continued efforts to strengthen trade engagement with the UAE and broaden export opportunities for its confectionery, bakery and snack industries.
